Placement Agent Germany: Germany is one of the most important investment markets in Europe and offers a wide range of opportunities for alternative investment funds (AIFs), including private equity, hedge funds, real estate and infrastructure funds. However, entering the market is challenging and requires in-depth knowledge of regulatory frameworks and a strong investor network. Placement agents play a central role in this process by supporting asset managers in successfully placing funds in Germany.
Why asset managers should work with a placement agent in Germany
Regulatory expertise: Placement agents have detailed knowledge of BaFin requirements, MiFID II and AIFMD and support asset managers in complying with regulatory requirements.
Direct access to institutional investors: Placement agents maintain close contacts with pension funds, insurance companies, banks and family offices that are specifically looking for alternative investment solutions.
Increased efficiency in the sales process: Asset managers can concentrate on their core competencies while the placement agent structures and optimises the sales process.
Targeted market positioning: Placement agents know the preferences of institutional investors in Germany and strategically position funds in the most relevant investor segments.
Support with compliance and documentation: They help with the creation of pitchbooks, due diligence documents and regulatory filings to ensure smooth fund distribution.
Regulatory requirements for placement agents in Germany
BaFin regulation and AIFMD
- The Federal Financial Supervisory Authority (BaFin) regulates fund distribution and ensures distributors comply with the legal requirements.
- The asset manager must either be licensed themselves or work with an authorised distribution partner.
- Distribution to professional investors is subject to the regulatory requirements of the AIFMD (Alternative Investment Fund Managers Directive) and MiFID II.
- AIFMD defines the conditions under which alternative investment funds may be marketed in Germany and other EU markets.
