Fund Placement Switzerland: The Swiss investment fund market is known for its sophistication and stability, offering international asset managers a highly attractive landscape for distributing UCITS* and AIFs. Success in this market requires a thorough understanding of local market structures, investor preferences, and the regulatory environment.

This article is intended to give a short market overview to sales decision-makers looking to expand their presence in Switzerland.

Attractiveness of the Swiss Investment Fund Market

Switzerland holds a unique position in the global investment landscape, with its reputation for financial stability and a strong tradition in wealth management. As of 2024, the total assets under management (AUM) in Switzerland for UCITS and AIFs surpassed €800 bn, reflecting a stable demand for diversified investment solutions. UCITS dominate with around €600 bn, while AIFs account for approximately €200 bn.

In the UCITS segment, equity funds play a key role, managing about €300 bn. This is mainly driven by Swiss investors’ appetite for global equity exposure. Bond funds represent €200 bn, offering Swiss investors more stability amidst volatile markets. Multi-asset funds, managing about €100 bn, are favoured by those investors seeking diversified exposure across asset classes.